极氪品牌自2021年成立并发布极氪001后，凭借精致冷峻、极强科技感的品牌调性及空间视觉在一众新能源汽车品牌中独树一帜。随着市场影响力的提升与顾客群的扩大，极氪对品牌内核进行了延展性思考，与意创团队再次携手进行全新极氪SI标准设计。
Since establishment in 2021 and the launch of 001, Zeekr has been the most attractive and outstanding new energy vehicle brand relies on its strong brand tone and spatial design. As the market and consumers become more mature, Zeekr need to upgrade its standard.
「有温度的思考」、「设计语言统一」、「高效的标准化」是我们设计升级标准的原则和方向，我们期盼通过有策略的空间体验之旅为品牌带来增益。让顾客加深对极氪的认同和信赖，以超乎预期的服务打动顾客，为顾客创造难以复制的体验感受。
We persevered the principles that “thoughtful thinking”, “unified and efficient” throughout our creative process. We hope to create a cozy, impression journey for customer in order to tell them Zeekr is not only chasing cutting-edge technology but also care about everyone’s demand.
为了呼应「零边界，不设限」的品牌主张，在视觉设计中也应当赋予品牌更多的可能性与想象空间。
因此，我们在设计的整体线条及细节当中引入了大量的「弧形」元素，改善与优化开放式空间的运用， 打破条条框框的边界限制，传递品牌与消费者之间、用户与用户之间、车与未来的无边界共创，对品牌内核进行空间性扩容。
With its catchy slogan, “Stay Cool, Stay Zero,” ZEEKR aims at expanding more possible and imagination – the vision is fully manifested in our space design. Hence, we incorporated a large amount of “curved” elements in the overall design lines and details to improve and optimize the use of open spaces. We believe that space language can be the medium between the brand and customers, telling story by its own.
弧形元素自带一种柔美的静谧，由静谧引起对生命本源的回溯，以回溯为始畅想无界发展。全新极氪空间通过弧线、圆角等柔和的设计线条，及对光线的控制，打破棱角分明的常规，使空间更加流畅灵动，增加空间体验的舒适感和温馨感。
“Curved” carry a sense of gentle tranquility, the new standard uses different soft lines and light to break the regular rules of sharp edges and corners, and adopt arc elements to make the space more smooth and flexible. It increase the comfort of space experience.
展区后方设置了茶水间、休息区、活动区、共创区，用户提前预约就可以自由使用里面的设施。在自助咖啡机为自己冲泡一杯咖啡，打开电脑开始线上办公或会议成为这个区域常有的画面。
Beside display area, we designed many functional area like tea room, rest room and activity area, people can freely use the facilities inside by making an appointment in advance. Grap a coffee with the self-service machine and starting online work has become a common sight in this area.
二楼被打造为开放的区域，连接着一楼的展区和售后接待大厅，采用了更加温暖柔和的灯光和舒适的家具组合，打造居家般自然放松的“会客厅”，用户可以通过这个区域充分感受极氪品牌提倡的品质生活精神。
The second floor is designed as an open area, connecting display area and care center. With warmer tonality and comfortable furniture combinations, it creates a natural and relaxed “living room”. Users can fully appreciate the quality life spirit advocated by the ZEEKR through this area.
交付大厅及保养区则运用多层弧线打造时光穿梭通道，连接现在和未来；出口处 保留“极氪出发”的经典出发场景，我们期望通过具有速度感的空间元素拉升用户提车时的兴奋感。
The deliver hall is designed under the concept of “Time-traveling passage”by a multy-arch light installation, which means connecting present and future. We keep “ZEEKR RIGHT NOW”iconic design as the departure scene, which we expect to enhance the excitement for every Zeekr driver when they pick up new car through the speedy elements.
项目信息
鸣谢客户 | ZEEKR极氪
极氪团队 | Hao Xu, (Daisy)Yeran Wang, Ray Gao, Yayun Yang, Xingyu Wang, Ricky Sun, Zhengmao Yao, Xigohui Zhong, Yinuo Huang
项目名称 | ZEEKR SI 设计 (极氪家1.0、交付中心2.0、极氪空间2.0、极氪快闪2.0）
体验设计 | Frank Huang, Richard Feng, Effie Liang, Joe Shen
概念设计 | Vanessa Wang, Ares Zhong, Rachel Yu, Benson
空间设计 | Jack Shi, Rona Luo, Carrie Chen, Hardy Chen, Ben Du
方案深化 | Kristy Huang, Jacky Chen, Ivan Mai, Wilson Xu, Billy Deng, Live Li, Alex Gu, Rona Luo, Sam Huang, Bowie Li, Crystal Yang, Xana Wu, Henry Xu
项目管理 | Live Li, Billy Deng, Sean Chen, Alex Gu, Daryl Ye, Junyong Xu, Jerry Zhou
摄影团队 | LLAP
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