MoreLess Furniture is a brand created by famous furniture designer Mr. Hou Zhengguang. As a pioneer in original furniture brand, MoreLess is engaged in exploring various ways of building living space for modern Chinese people.
Spatial Pattern with No Increase and No Decrease
The exhibition hall, located in the yard of M50 Creative Industrial Park on famous Moganshan Road, Shanghai, is an extension of MoreLess Furniture’s Shanghai Flagship Store. It has some area, which is actually the original old factory building, added on the basis of the original exhibition hall designed in 2012. By a narrow space 3.3 meters wide, the newly-added area is linked to the original space. The front door of the original exhibition hall faces southwest and still serves as the main source for the stream of customers at present. The extension is made in the east of the park, where there is a door facing Suzhou River. The park road along Suzhou River in the front of the door will be connected to the Business Street on the two ends according to the government’s plan. Hence, the design of the back door (east door) is also quite important, which needs a symbolic element to attract the stream of customers in the future. However, restricted by the local height of the existing building and the bevel angle caused by a staircase, the facade cannot be too big. Therefore, the “Small White House”, the most significant visual symbol of MoreLess Furniture’s exhibition hall facade is adopted as the entrance sign of the exhibition hall. The gradient of the sloping roof on one side of the “Small White House” is consistent with the slope of the staircase here, thus they are blended together in harmony, quite low-profile but able to jump out of the slightly disordered state of the building. After entering the exhibition hall through this door, customers have to walk down 0.6 meters. The “Small White House” is slightly cantilever inside the exhibition hall. Seeing it from the inside, it presents a sense of floating lightness, just like a tiny temple or a small stage. To enhance the sense of ceremony to the entire space, some music solos are often performed on the small stage after being opened. As for the interior part, a narrow strip of mezzanine is made. Due to the high-tension mezzanine is only 1.95 meters high, it is taken as a reception teahouse, which doesn’t feel low when sitting on the ground. In the meanwhile, some relatively low furniture can be displayed here.
Cultural Atmosphere of MoreLess:
The concrete frame of the original factory building itself has thick industrial style of the early era. After countless times of decoration by brushing, shoveling and painting over the past decades, the paint traces and rough concrete texture add a kind of decorous feeling to it. In order to set off furniture, the interior walls still adopt gray as the main tone. Furniture, the leading role of exhibition hall, is mainly in its instinctive color – the wooden color of walnut. By the application of leather, cloth art and artistic accessories, and with almost no excessively bright color, it is generally immersed in natural, plain, simple but elegant and tranquil tone, which can not only set off the furniture, but also serve as a fantastic place to hold continuous art exhibitions, lectures, music performances, tea parties, cocktail parties and even hot pot dinners and other small activities in the future. It creates a comprehensive stage for joint display, and also achieves the “complex” goal that “a teahouse without the function of hotpot cannot be called a good exhibition hall”.
Design company: Shanxiang Architecture Design Co. Ltd MoreLess Furniture’s
Designers: Wang Shanxiang, Hou Zhengguang
Design Participants: Lu Zhiyang, Wang Wei, Yu Xi, Wang Shanhui
Photographer: Hu Wenjie
Built in: 2018
Location: Room 104-106, building 17,50 Moganshan Road，Shanghai
Design Area: 408 square meters
Main Materials: steel structure, glass, texture paint, floor tile, solid wood composite floor, bamboo curtain
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